I’m knitting up some product and field testing it while also reading all I can about how to brand my ETSY store.
I think branding is all about having a cohesive look. I’m going for that as I think about my logo and business cards and packaging. I think it’s part of pricing too. If I have 2 or 3 very similar items they should have similar prices. Yet I’d like to sell a variety of items. So I’m trying to work variety into the shop and retain cohesion.