That’s one of the hot topics today in the Etsy Business Team forum. The consensus is that you shouldn’t feel you “have to” blog to be a successful seller. In fact if all your blog is about is your new listings it really isn’t a blog. You should only blog if you like to write or share your ideas. If it’s torture stop!
Personally I do enjoy writing but am still getting used to the blog format. I wonder how long or short each post should be and how detailed I should be. And what do you really want to know anyway? I think that it helps to have a general outline for the month of what you want to blog about. I like having a financial blog post each month. Finances are something that all of us have an interest in. Food is another thing we all seem to be interested in, so I will post another recipe soon. I also plan to continue to post about my adventures in knitting, felting and crafting.
I think that photos are an integral part of a blog. I’m glad I figured out how to use Flickr and how to post photos to my blog. But not every photo I’ve taken for my blog has made it here. I took a few photos for Crock Pot Secret Recipe that were awful photos, so I didn’t post them. I’ve recently started using a photo editor so that should help my future photos. There is a photo that I’m thinking about posting…but the background might invite criticism. So I’m thinking long and hard about that one! 🙂