Branding and promoting your small business is essential. Even if you are a crafter or artisan. After extensive reading about branding and promoting small businesses I decided to open a Facebook Fan Page. Apparently it is a great way to brand my Etsy shop and promote my blog. 300 million people are on Facebook. Some of them are interested in felted bags and hand knit accessories. Some would enjoy reading about the process on this blog and the All Unwound Fan Page tells them about the blog.
Check out this post on 120 Places to Promote Your Indie or Artisan Business it isn’t boring, go ahead and click. If you’re really committed to your business you can work your way down the list!
As an artisan rather than a marketer social media is confusing and requires some technical knowledge. I found 10 Small Business Social Media Marketing Tips to be helpful with this.
Please stop by and become a FAN of my brand new All Unwound Facebook Fan Page! You’ll notice that I’ve decided to use my Etsy Avatar for my Facebook Fan Page Avatar. That’s part of being consistent with my brand.
If you have a small business how are you promoting your brand or business?