My Etsy site, AllUnwound has a Banner. Banner’s in Etsy are really just a long rectangle at the top of each shop page that can be filled any way you’d like. Esty has some standard free Banners you can load up for your shop. You can purchase a standard or custom Banner from a graphic designer. You can create your own drawing and use that, or you can use a photo of your own. I view my Etsy Banner as a way to brand my shop. You know you’ve entered my shop as soon as you see my Banner. Each and every page in my shop has my Banner at the top of it. Click on the “Hats, Hand Knit Section” and you’ll be able to view all of my hats, and my Banner will still be at the top of the page.
My blog, Artisan All Unwound, has a Header at the top of each page. It works the same way a Banner does on Etsy. I use the same photo for my blog Header that I do for my Etsy Banner, so you know that you’ve gotten to my site. My image is consistent across different Internet platforms. The photo I’m using is one I took myself and it shows my Hand Spun Yarn and my Hand Knitting. It’s a quick visual reminder of what I do. Most businesses pick a logo and stick with it so that customers have a quick visual reference for the company.
I also use my Banner and Header photo as my Avatar on Etsy ( see it under “Shop Owner”) , Flickr, Pinterest, WordPress, and on Facebook (FB calls it a Profile Picture). If you’ve ever used online forums or Facebook you know how common it is to associate the person and everything you know about them with their Avatar. If they change their Avatar it’s unsettling. You suddenly don’t know who you’re talking to! If you use the same image across different Internet platforms, you are recognizable. You have branded yourself or your business. Of course I put this photo on my business cards too!
I’ve recently been “timelined” on Facebook. Like most people I’m not a fan of change. 😉 I liked the old look of my page. One thing I do like about the new Facebook format is the Cover Photo. It’s the same shape as a Banner (Etsy) or Header (WordPress). The Cover Photo is in addition to the Avatar/Profile Picture. The Avatar/Profile Picture is inset into the bottom left of the Cover Photo. This format allows me to use a different photo as the Cover Photo and change it up regularly, while keeping my brand consistent. That’s cool! When you select a photo for your Cover Photo the interesting parts of the photo need to be rectangular and to the right in the photo. The first photo I tried had the subject centered and the interesting parts were vertical. Even though it’s an interesting photo, it didn’t work as a Cover Photo.
I’ve gotten some luscious new yarns and plan to update my Cover Photo soon. How do you like the new Cover Photo option in Facebook? Do you have an Avatar/Profile Photo or Logo you use across different Internet sites?